In a nod to her heritage, Jacqueline Nelson established the brand Blanche Rose. If her name sounds familiar, it’s because Jacqueline was instrumental in the growth of her iconic family brand – HouseHold Linens – for over 15 years.  Jacqueline inherited her innate sense of style, design and business from her parents. Her father, a yacht designer and mother an entrepreneur. She cherishes the precious memories growing up in Auckland watching her parents design, create and build both product and business.

A love affair of all things white began for Jacqueline when she moved to Sydney in 2000. She loves the calm, peace and tranquillity the white palette offers. The philosophy of Blanche Rose, as with Jacqueline’s heritage is quality over quantity, impeccable detail and beautifully designed homewares not only for looks but for loving and living. 

Style and functionality come together with Blanche Rose beautiful white pillowcases, sheets, duvet covers, towels, nightwear and candles. The collection has been created for those with an appreciation for quality and design and will suit all interiors from classic to contemporary. This small selection of delightful pieces is a glimmer of what is to come.

‘use only white sheets, anything else changes your personality’  

Katharine Hepburn

Blanche Rose is a thoughtfully curated, created and designed combination of luxury essentials for sleep, bath, lounge and home.  This chic lifestyle collection is designed with care and attention to detail to enhance the already beautiful aspects of your home.  Incorporating these special white treasures into any décor will create an elegant and liveable space while capturing the feeling of living in a luxury lodge.

Crafted with extreme care and to the highest standards the finest fabrics and ingredients have been carefully considered when weaving this collection together to create a luxurious feel, finish and fragrance.  Sourced from some of the world’s finest artisans and mills where Jacqueline’s intimate connection is bringing about the ultimate in high quality homewares.   

Dress your home in this charming white palette to complement and enhance the interior and architecture.  There is something quite magical about this light bright white collection where quality is paramount and detail is key.  The purpose is to deliver timeless style that is defined by understated functional elegance through high quality design and craftsmanship.

At the heart of Blanche Rose is Jacqueline’s love of all things white and the calm tranquil feel that it brings to any home.  Jacqueline is committed to providing the best.  Wishing you peace, love and joy with your beautiful new white treasures.